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新聞中心

第一時間.最新動態

新聞中心

影響短信打開率的因素有哪些?

2022-07-25 15:49:13

  短信的打開率對提高短信的大眾營銷率有著重要的影響。先說影響短信平臺短信打開閱讀率的因素。

  1.短信到達率:如果短信未到達,將無法打開,因此商家應選擇可靠的短信服務商。

  2.短信簽名:一般對品牌有印象的用戶打開率比沒有印象的用戶高兩倍以上,所以短信簽名要固定。不要今天用這個,明天用那個;

  3.發送時間:因為在空閑時間,大部分用戶喜歡刷手機,看自己感興趣的新聞。此時收到一條短信,客戶打開率比平時高很多;

  4.做好調查:這里要做好用戶數據調查,找出用戶不打開你短信的原因,然后找到改進方法,這對提高短信打開率非常有利;

  5.篩選用戶:我們知道給客戶發短信一定時間后,可以對用戶進行分類,即優質客戶、感興趣客戶和不感興趣客戶;

  6.發送不同的短信內容:對客戶進行篩選和劃分后,針對不同類型的客戶發送不同的短信內容,使部分優質客戶轉化為會員客戶,感興趣的客戶轉化為優質客戶。

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