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短信群發平臺如何提高客戶打開率

2022-06-16 17:51:24

  企業做短信營銷就是想少花錢獲得高的效益,而影響短信營銷效果的因素有客戶的打開率,如果發的短信客戶不看那么效果就會很差,那么如何提高客戶的打開率呢,下面短信群發平臺來為大家介紹!

  一般來說影響短信打開率的因素諸多,需要注意的有以下幾個:

  1)短信到達率:如果短信都沒有到達,就沒有打開這一說法,所以商家企業要選擇靠譜的短信服務商。相關閱讀:業內人士深度剖析:如何選擇一家靠譜的短信服務商

  2)短信簽名:一般對于品牌有印象的用戶打開率要比沒有印象的高出兩倍以上,因此短信簽名要固定,不要今天用這個,明天用那個;

  3)發送時間:因為在空閑的時間,大多數用戶喜歡刷手機,看自己感興趣的新聞。而這個時候收到一條短信,客戶打開率要遠遠高于平常;

  4)做好調查:這里要做好用戶數據調查,找到用戶不打開短信你的原因,然后找到改進的方法,這對于提高短信打開率很有好處;

  5)篩選用戶:我們知道在給客戶發送短信一定時間后,可以在對用戶進行分類,即優質客戶、有意向客戶、不感興趣客戶;

  6)發送不同短信內容:在篩選劃分客戶后,對于不同類型的客戶,要發送不同的短信內容,從而將一些優質客戶轉化為會員客戶,有意向客戶轉化為優質客戶等。

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